Freelance Marketing + Virtual Events + Operations & Administration | 6/2020 - Present

• Digital Marketing Specialist

  • Works with business owners and/or marketing teams to develop and execute marketing campaigns in support of revenue growth and brand awareness

  • Ideates and executes programming and content creation for email marketing newsletters, sales campaigns, and others, including platform and list management, template building, audience cleaning and segmentation, and automations

  • Copywriter/editor for email marketing and sales campaigns, landing pages, social media, 

  • Analyzes marketing data to support ongoing marketing and sales goals, and to test and adjust content and campaigns

• Virtual Event Producer

  • Assist business owners and/or event teams in event design & agenda creation

  • Manages technical setup, integrations and production of live events on various platforms, incl. Zoom Meetings, Webinar & Events, GoToMeeting & Webinar, YouTube, Streamyard, LinkedIn, Facebook, IG Live, Restream, Ringcentral, etc.

  • Creates content for events that follows client needs and branding standards using Powerpoint, Google Slides and Canva

• Podcast Producer

  • End-to-end podcast planning and production, including guest outreach and prep, interview production, editing, marketing and distribution, basic audio editing, etc.

  • Copywriter/editor for podcast materials, including show notes

• Digital Content Management

  • End to end management of projects and digital content incl. graphic and copy for social, email, web, basic video editing, et al.

  • Web platform management and updates (e.g. Wix, Squarespace)

• Operations and Administrative Manager

  • Project Management and Administrative tasks for Business Development and Marketing, including software (e.g. Asana, Jira), process building and definition, and overseeing tasks for business resources

  • Manages CRM activities, including database growth, record enrichment, duplicate management and data QA

  • Manages integrations between CRM and marketing automation tools (API Keys, Zapier, etc.)

Amplitude, Marketing and Event Operations — Community | Remote, Freelance | 2/2025 - 01/2026

• Manages projects and deadlines in Asana

• Assists in finding and booking venues and catering for in-person events

• Creates and manages content related to virtual events, including email copy, graphics, recaps, etc. 

• Builds and manages customer campaigns in Intercom and Salesforce

• Manages content and build for bi-weekly newsletter

Working Not Working, Digital Marketing + Virtual Events | Remote, Freelance | 9/2021 - 1/2025

• Works with the Marketing Lead and wider operational team to develop and execute marketing campaigns in support of revenue growth

• Ideates and executes programming and content creation for email marketing for 100,000+ subscribers, including automations (Salesforce, Beehiiv)

• Leads virtual event production, including ideation, creation, planning and management of all digital events including creation of event project plans, regular check-ins with stakeholders, and ensuring events are delivered on time and within budget.

• Produces technical aspects of virtual events on all platforms (Zoom Meetings & Webinar, IG Live, YouTube, etc.)

• Works with cross-functional teams to create event emails, landing pages, and demand generation activities to achieve event goals.

• Creates assets to support the event and digital media campaigns, including the creation of live, recorded, and on-demand content.

• Manages integrations between CRM and marketing automation tools (API Keys, Zapier, etc.)

• Tracks and analyzes data from web and social to assist in marketing strategy decisions.

FROM, The Digital Transformation Agency (Now Algoworks) | Senior Producer, Special Projects (Contract) | New York, NY | 10/2018 – 2/2022 

• Events

  • Plans, manages, implements and analyzes physical and digital marketing events.

  • Producer for Meetings and Webinars using Zoom and Streamyard.

  • Manages all aspects of invite-only Digital Executives Organization (Digital Leaders Lodge), including production of weekly virtual sessions and bi-monthly in-person dinners.

• Digital Marketing

  • Ideates and defines marketing strategies across all campaign types.

  • Plans, manages, implements and analyzes email marketing and content campaigns, including overall management of CRM (Mailchimp).

  • Plans and produces Winning Digital Customers Podcast, including guest outreach and prep, interview production, editing, marketing and distribution. 

• Operations

  • Project Management and Administrative tasks for Business Development and Marketing

    • Process building and definition

    • Creating and overseeing tasks for offshore resources

  • Manages CRM (Salesforce) in relation to marketing and business development efforts, including processes for data input and upkeep.

  • Manages integrations between CRM and marketing automation tools (API Keys, Zapier, etc.)

Everplans, Office + Culture Manager | New York, NY | 11/2016 – 8/2018

• Works with leadership to develop and execute onboarding processes and programs, including cultural onboarding practices and mentorship program

• Creates and executes programming for internal communications

• Creates and executes yearly cultural programs, including monthly lunch and learn series, offsites, and team challenges and activities

• Manages scheduling and travel for two CEOs/Co-Founders

• Liaises with and tracked budgets and expenditures for vendors

FROM, The Digital Transformation Agency (Now Algoworks), Marketing and Events Manager | New York, NY | 1/2016 – 11/2016

• Works with CEO to develop and execute overall marketing strategy

• Designs, tests and executes email campaigns utilizing branded marketing content, including CRM-driven list management, to 2000+ contacts.

• Develops and executes social media strategy and campaigns across multiples platforms

• Writes, sources, edits and deploys branded marketing content across multiple platforms

• Tracks and analyzes data from web and social to assist in marketing strategy decisions.

Additional Work

Innovation Services & Events Coordinator | Innovation Loft

Sales and Accounting Administrative Assistant, Receptionist | The Freeman Company

Inventory Administrative Assistant, Front Desk Manager | Miniluxe

Print Music Manager, Sales and Rental Associate, Training Lead | MusicMasters

EXPERTISE & SKILLS

• Communications

• Content Management

• Email Marketing & Automations

• Event Planning

• Project Management

• Podcast Production

TOOLS

Project Management/CRM/Ops: Asana, Monday, ClickUp, Jira, Salesforce, Hubspot, Zapier, MSOffice/GSuite

Email Management: Mailchimp, Beehiiv, Kit, ActiveCampaign, Intercom, Marketo

Content Design & Management: Squarespace, Wix, Wordpress, Sanity, Teachable, YouTube, Canva, Figma

Virtual Event Production & Management: Zoom, GoToMeeting, MS Teams, Restream, Streamyard, Butter, Eventbrite, Lu.ma, Partiful

Podcast Production & Management: Riverside, Podbean, Captivate.fm, Audacity, iMovie, Descript

Education

Florida State University / Bachelor of Arts, Major in Music (Voice)